Jade Driver

Co-Founder
Crowd Surf

Education

Driver was 22 when she joined the Recording Industry

program at MTSU, where she met Petrey. The two hit

it off with their shared love of pop music and started

running artist street teams and Myspace pages together.

While in college, they got their feet wet in the “New Media” department at Warner

Nashville. Though new media was growing rapidly, Petrey and Driver had bigger

plans. They stepped out on their own in 2007 and established one of the first social

media companies in Nashville, Crowd Surf.

Today, Crowd Surf has evolved into a 50-person team with hubs in Nashville, Los

Angeles, and New York and a revolving roster of accounts featuring some of the most

successful artists, comedians, and companies in the industry, including tech giants

Apple and Google and labels such as Universal, Disney, Sony, Warner, and more.

Crowd Surf boasts a collective social footprint of approximately 1 billion followers.

Cassie Petrey and Jade Driver are the

co-founders and owners of Crowd Surf, the company

behind the social media marketing of some of the world’s

most iconic artists, including Backstreet Boys, Camila

Cabello, Paramore, Nickelback, Aerosmith, Lainey

Wilson, and Donny Osmond.