Cassie Petrey

Co-Founder
Crowd Surf

Education

Petrey is an original fan girl whose admiration for the

Backstreet Boys at age 12 led her to create a newsletter

that reached fans worldwide—then, years later, she

helped seal the band’s decades-long superstardom by

reintroducing them to next-generation fans. At age 17,

as a college rep for Warner Music Group, Petrey was

among the first in the music industry to recognize the

vast marketing potential of nascent mid-2000s platforms

Myspace and Facebook.

Cassie Petrey and Jade Driver are the

co-founders and owners of Crowd Surf, the company

behind the social media marketing of some of the world’s

most iconic artists, including Backstreet Boys, Camila

Cabello, Paramore, Nickelback, Aerosmith, Lainey

Wilson, and Donny Osmond.